Enjoy breathtaking OLED contrast with picture quality that feels deep, natural and
Our Cognitive Processor XR cross-analyzes data, enhancing picture quality in the same way that the human eye focuses for more realistic color and depth. With XR OLED Contrast, brightness is adjusted for higher peaks in glare and deeper blacks in shadow-no more details overwhelmed by shadow or lost in blown-out highlights.
XR OLED Contrast
With XR OLED Contrast using human perspective analysis, color, and contrast are boosted in bright areas so you can enjoy exceptional levels of pure black contrast and peak brightness. See pictures full of enhanced depth between subject and background. Details are defined, even in areas of dark shadow or glare.
See colors that are natural and beautiful to the human eye. The Cognitive Processor XR™ enables our unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers. Even pale colors look realistic.
Hands-free Voice Search
Find your favorite content faster than ever using the power of your voice, no remote required. With Voice Search, there’s no more complicated navigation or tiresome typing-you just have to ask.6
A huge number of movies are included and waiting for you. Get 10 credits to redeem on latest release movies and 24 months of unlimited streaming of Sony classics. With BRAVIA XR technology, Pure Stream and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.
XR HDR Remaster
With XR HDR Remaster, this TV can detect each object on screen, analyze its color and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR™, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth, and more. The result is exceptionally real scenes with greater depth, lifelike textures, and natural colors.
Whatever the content or source, you’ll enjoy entertainment close to 4K1 resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined animal fur and sharply outlined rock.2
4K XR Super Resolution
XR Super Resolution detects individual objects in a picture and reproduces virtually real-world textures on screen. Our BRAVIA XR processor precisely analyzes and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real-world detail and texture.2
XR Motion Clarity
With pictures created by millions of individually controlled pixels, everything is sharp and clear on OLED. And with our OLED XR Motion Clarity™ technology, even fast action stays smooth and clear. Moving images are precisely controlled to minimize blur so that pictures remain true with less loss in brightness during high-speed scenes.
Get the edge on the competition with BRAVIA. With HDMI2.1 you can get a 120 fps frame rate on compatible games, so you’ll have the advantage in shooting, sports, and high-performance games with instant on-screen action. You’ll also enjoy ultra-smooth gaming with reduced input lag less than 8.5 ms with 4K/120 fps and dedicated Game Mode.3
Acoustic Surface Audio＋
With our Acoustic Surface Audio+ technology, sound comes directly from the center of the screen with powerful actuators behind the TV vibrating to create acoustics that move with the picture. Because sound follows the action, you’ll hear more realistic dialogue and sound effects. A front-facing subwoofer provides powerful bass and ensures you won’t miss anything that’s happening on screen. The actuator and subwoofer allow you to enjoy stable sound, whether your TV is on the wall, a shelf, or a stand.
3D Surround Upscaling
Our BRAVIA XR signal processing technology enables this TV to reproduce multi-dimensional sound for a truly immersive experience. Feel the sound surround you, not only from left and right but also from a vertical dimension. With 3D Surround Upscaling, you can experience the cinematic thrills of latest audio formats such as Dolby Atmos® at home, as well as enjoying vertical surround with content not compatible with Dolby Atmos.
Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations by saying, «what should I watch?» Even get answers like sports scores, control smart-home devices, and more. Talk to Google to get started.5, 7